rabea.art
Overview
A custom storefront for Rabea Hamoud — original paintings alongside printed and embroidered t-shirts and hoodies, built from scratch rather than assembled from a template.
The challenge
The catalogue mixes things that behave nothing alike: one-of-a-kind paintings, t-shirts and hoodies that come either screen-printed or hand-embroidered, and commissions that start from a customer idea. Off-the-shelf store templates flatten all of that into one identical product grid — sizes and finishes bolted on as afterthoughts — and none of them handle an Arabic-first shop with real RTL properly.
Our approach
We built the store around the catalogue rather than bending the catalogue to fit a platform. A unique canvas sells once and needs no size chart; a hoodie needs sizes and a choice between print and embroidery; a commission begins as a conversation, not an add-to-cart. Brand, art direction and storefront were handled by one team, bilingual from the first screen.
The outcome
A store that presents the work like a gallery and sells like a shop — owned outright by Rabea, with no template to fight and nothing locked behind a plugin.
Got a project?
Tell us where you're headed — we'll take it all the way to launch.